“We use the system to initiate workflows to review, approve and sign off all communications and creative elements.”
Marketing Workflow Management - Sylvia Torannini, Discovery
Digital Asset Management
Automate management of your marketing asset lifecycle
Permanently retain a history to sail through audits
A single “source of truth”
Whether you’re a marketing lead or a compliance lead, your goal is the same: Ensure your people are always using current and compliant marketing assets.
Immediately find the right content, on brand, approved, and compliant, every time.
Central asset store
Metadata/taxonomy
Search
User permissions
Manage what a user can do with assets
Restrict asset access
Manage what assets a user can see
API to allow connection
Connect your asset store to other/third party applications
Usage rights management
Set specific asset rights, eg copyright restrictions
Reduce Costs
Creative briefing and approval
On-demand content generation
Image reformatting and repurposing
Alerts, notifications, and reporting
Reduce Errors
Briefing and approval
Automated reclassification of expired assets
Simultaneous distribution to multiple channels
Creative Automation
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Wave
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17 Jan 2022
Simplifying Brand Guidelines Management for Maximum Marketing Effectiveness
In our continuing series examining the breadth, depth, and possibilities of how you can configure and utilise the bethebrand system, this time we are taking a look at brand guidelines and how bethebrand can not only make their management easy, but also have an impact on your marketing effectiveness.
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